About Us

A radical new custom cycling apparel experience, built on community, a love for bikes, and good times. 

What does it mean to be rad?

Rad is when you can get custom-designed team gear with no minimums. Rad is size-inclusive pricing, with no extra charge for talls or extended sizes. Rad is a boutique customer experience. Rad is rooting for everyone to put their butt on a bike and ride.

We're based in the Southeast, where the riding is second to none. Yeah, we said it. We wanted to create a design-led company that truly cares about the product we make and where it comes from, and offer it at the most reasonable price possible.

So don't be boring, get rad! 

Kate Strom - Owner / Designer

Southeast based. Cerveza specialist. Yeehaw enthusiast.

I am so excited to start my own cycling brand and offer personalized, custom design to everyone — all while focusing on social and environmental responsibility. I ride, I coach, I spout off about how the riding in the southeast is as rowdy as it gets, and I love the community that gets built around bikes.